Trainer sales are booming. And I’m not talking about performance sport styles — although they may well be too, given the current exercise obsession — but the everyday, “I’m wearing trainers” trainers. You don’t need to be a hypebeast or off-duty teen model to fall into a tribe.
The socially conscious Vegan trainers have become one of the trappings of the millennial, sustainably minded middle classes. When Meghan Markle wore a pair of Vejas in 2018, I thought they had hit peak saturation, but Net-a-porter has sold 1,000 pairs during lockdown. Full disclosure: I own three pairs. Veja’s main rival in the sustainability stakes is Allbirds, whose signature merino wool trainers have been called the “world’s most comfortable shoe” by Time magazine. It has just
Author: ” — www.thetimes.co.uk “