| The Hawk Eye
She is back. Purseuasive Pieces owner Susan Swore has found a new home after more than a decade of the business in mothballs.
Swore initially had opened the clothing and accessory shop in downtown Burlington in 2008, but a complicated pregnancy forced her to put her business on hold.
She and lifelong friend Stacy Morse began talking about reopening the business before the virus hit. The impact of COVID-19 made it difficult for Morse to do her work of cleaning homes, and the more she and Swore hung out, the more they wanted to give it a go.
Then they found an ideal location: the former Dominos building at 3200 Division St.
“We liked the location and space and decided we’d go for it,” said Swore.
Swore worked at the pizza shop for about 20 years. Knowing both the owners and the space itself, she decided to pitch a proposal.
Then it came down to some elbow grease to spiffy up the location with some paint and scrubbing. In the mix to help was Swore’s 11-year-old son, Gerard.
The shop’s main draw is women’s purses, hence the persuasive name. They also offer a variety of clothing options and are expanding to add children’s and men’s items.
“We mostly have women’s items and kids stuff, but we are expanding” said Morse. “We have a little something for everybody.”
They found vendors to provide a variety of products and get some inventory. They bought in purses from the vegan brand line, totes with a USB charger inside, colorful backpack purses and other non-designer brands. Then they added clothes. A lot of stylish shirts, T-shirts, leggings, accessories and well, Pieces.
“We are trying to offer something for everybody,” said Swore. “A variety of pieces ranging from $5 and up.”
The business has had a soft opening since mid-August, and Swore and Morse are ramping up marketing since they now accept credit cards.
Purseuasive Pieces is next to the Burlington Diamond Vogel Paint Store at 3200 Division St. Hours are 11 a.m. to 5 p.m. Monday through Thursday, and 11 a.m. to 6 p.m. Friday and Saturday.
Author: ” — www.thehawkeye.com “